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Posted by / 19-Apr-2018 18:24

Considering how scratch cards have become something of a modern traditional Christmas gift in recent years, it was a very smart move concept wise, and we can't knock the execution or the ambition behind it!

Tatts Lotteries head of marketing Karine Mac said: “Instant Scratch-Its tickets are the perfect last-minute gift.

Christmas is generally all about the big impressions, even if we like to fool ourselves into believing it's all about family and friends.

Adland knows this all too well, so in the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of their own to Australians to add Instant Scratch-Its to their Christmas shopping list in a rather eye-catching campaign from GPY&R Brisbane.

Throughout his career he has also worked on creative for K-Mart, Nissan, Visa, KFC, Coors, Capital One, and more.

Tracy Wong, chairman and co-founder at WONGDADDY, said: “Adam’s body of work and resume speak for themselves.

72and Sunny - Uber Uber has reportedly picked 72and Sunny as its global ad agency following a review in the US.

We are thrilled he’s joining the team.” Owens added: “This is a fantastic time to be joining Critical Mass.

She’s been my right hand since I started and we wish her all the best in her next adventure.” WONGDOODY has announced the addition of Adam Nowak to its Seattle office as Creative Director, where he will drive creative for Amazon.

Nowak joins WONGDOODY from FCB LA, where he served as SVP and Group Creative Director.

The “Little Gifts, Big Wins” out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars being driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.

The idea was to show how the little Christmas gift of an Instant Scratch-Its ticket could turn into a big win.

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It is the brand's first review under newly appointed...