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Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.
Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.
Marketing minds from multiple online dating platforms, some old and some new, weigh in on how they plan to thrive with a fickle and ever-changing demographic.
Industry marketers have proverbial dollar signs in their eyes and are trying to figure out how they can become relevant to users in unique ways.
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.
Competition has grown along with the size of the industry.
The Paris, France-based company has been rolling out slowly in the U.
S., launching in bigger cities such as New York City, Miami and Los Angeles. accounts for roughly 13%, or 1.75 million, of Happn’s user base.
According to Brooks, Tinder’s explosive popularity changed the face of internet dating with its launch in 2012.