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In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.
And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.
A study by online dating website e Harmony has found that more than half of their users already use smartphones to access the service.
Mobile dating (or location-based) apps, such as Tinder or OK Cupid, have seen their user numbers rise exponentially.
Mainstream sites such as e Harmony and Match.com, alone, have 20 million and 17 million worldwide users respectively.In 2008, the state of New Jersey became the first to pass a law requiring dating sites to disclose whether they performed background checks, after successful lobbying from online dating service True.com, which already performed such screenings. However, the country’s largest online dating site has reached 100 million users after 10 years.In Singapore, the government actively acted as a matchmaker for decades through the Social Development Network.The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).However, certain mainstream sites also offer app-based products.